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Video strategy and the impact of video
Video content is booming! On most social media platforms you will come across a lot of video content in your timeline. This makes sense because, unlike textual content or a photo, messages that...

Optimizing for the Google Update: Core web Vitals
It has been known for a while now that the new Google Update, called Core Web Vitals, will be launched in June. The update consists of three metrics, as you have already read in our earlier blog...

Google FloC: generalisation of users or profiling user data?
Google has put out a new project called Privacy Sandbox. This project includes the much-discussed new tracking method Google FloC. Not everyone is happy with Google's new tracking alternative. So...

E-commerce, what is it?
E-commerce is one of the most influential sales channels today. The letter "E" in E-commerce stands for electronic. E-commerce can therefore also be read as E-commerce or electronic commerce....

TikTok Marketing for businesses
TikTok remains one of the most popular social media platforms worldwide, especially among young people. What once began as a niche platform for short videos has evolved into a marketing...

Google Update: Core Web Vitals
Google values the user experience on websites and web shops more and more. That is why Google will launch a new Core Web Vitals update in May 2021. In this update, Google will include the page...

Impact iOS 14 update on Facebook Ads
The new Apple iOS 14 update is causing chaos in the online marketing and advertising world. You may have already read about this on various marketing blogs or on Facebook business forums. In this...

Looking back, but above all, looking forward
The first half of 2020 is over and we can already say that this is the most memorable year of this century. In January, no one in the Netherlands had thought that the coronavirus would have such a...

Our tips to improve your homework situation
Are you still working at home too? Although some companies are slowly starting up again, as well as that the hospitality industry is also slowly opening up again, the government still advises to...

How to use TikTok for your business?
Are you active on TikTok? You wouldn't be the only one; because everyone is sitting at home nowadays, boredom strikes, and what are we doing about it? Exactly! Create a TikTok account. As a...

How to respond to the corona crisis?
Unfortunately, we can't get around it anymore. All newspapers, news articles and TV programs are talking about nothing else lately: the coronavirus is playing an increasingly big role in our daily...

Reach more customers with online advertising!
Spring has started again, which means that many online shops have put the latest collections online and restaurants are making their menus summer proof again. Many people get the urge to freshen...