increase the awareness
of your brand name
Do you want to increase the awareness of your brand name, company name or logo? This done by branding. Almost every company goes through this phase, but not everyone knows how to approach the branding of their organization in the best possible way. Luckily, you have come to the right place for this at The Dare Company! We are real brand builders and therefore create brands that have meaning. Brands that come to life.
We want to make sure that the brand promise you make to a customer is actually fulfilled. We are happy to work with you to find the perfect balance between your brand identity and brand image. This balance is what makes every brand strong! At The Dare Company, we have all the people that can make your branding a success. You can contact us for, among other things, setting up marketing strategies, corporate design, a new website or even a complete corporate identity!
What is branding and why is it important?
Everyone is talking about branding, but what does it mean exactly? Simply put, it is the brand promise you make to your customer. It's so much more than just putting your logo somewhere. Your branding tells the rest of the world who you are, who you want to be and who your target audience is. Branding ensures that you can show what makes you remarkable and indispensable!
“Branding is not just about being seen as better than the competition. It’s about being seen as the only solution to your audience’s problem.’' - John Morgan, Brand Against the Machine
Wat valt er onder branding?
A good branding consists of a strategic plan, clear brand values and a unique design. This includes the logo, choice of colour, company name and corporate identity. But also the content, characteristics of the brand, your core values and your identity. In short: everything your organization stands for!
Brand strategy as a foundation for a strong brand
A successful branding depends on a strategic plan, which we call brand strategy. But, what is a brand strategy? When you define a brand strategy, you are actually defining a brand. You can see this as a journey of self-discovery. During this journey, you and your brand will make all kinds of important stops. These are the stops we visit at The Dare Company:
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Target audience: Who is the product or service for?
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Positioning: What place will you occupy in the brain of the members of target group? And what is your unique selling point?
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Brand identity: What are your core and brand values? What is your mission and your vision? In short: Who are you?
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Brand concept: How do you ensure that the brand identity is properly expressed?
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Brand experience: How is the textual and visual translation of the brand concept designed?
A comprehensive branding for IT Campus Rotterdam
The IT Campus Rotterdam is one of our projects where we were allowed to take the branding to the next level. IT Campus is a new place in Rotterdam where all kinds of students, practicing IT professionals, techies and other talents gather. During this project, we mapped out a strategy that ensured the right target group was reached. A well-thought-out concept, devised by a team of various marketing and graphic design professionals, ultimately ensured that there was an association with the brand for each target group.
This required the development of the corporate identity, printed materials and website, which eventually became a full-fledged branding for IT Campus Rotterdam. You can view IT Campus' portfolio case below for more information.
rand values: what makes your brand valuable?
Brand values are an unmissable part of your brand strategy. Brand values are seen as attributes that the user or customer associates with your brand. For example: Nike associates its products with famous athletes, hoping that users will identify themselves with the athlete and increase interest in the products. By leveraging the user's emotions and empathy, you can develop strong brand equity for your product or service. This ensures that your product and/or service is talked about more, and brand awareness increases.
Consistent and strategic branding, leads to strong trust from the user. We understand that creating a brand strategy is not as easy as it seems. There are a lot of aspects to consider.
Curious about our qualities in Design?
Fortunately, The Dare Company has over 15 years of experience in creating and implementing these strategies. We are therefore happy to help you create a successful brand strategy.
We would love to help you create a branding strategy for your company, contact us for the possibilities!
