Eva Meet
EVA Meet is the latest innovation in the world of energy, allowing companies to measure and view their energy consumption in real time. This then allows them to act on peak consumption or inefficiencies. At The Dare Company's office, we had a lot of fun with the robot EVA, which we designed as the logo and “face” of the organization. She is the main character of the animation we created and she guides potential customers through EVA Meet's website.
Corporate design & Website
For EVA Meet, our designers got to go all-out on creating an entire world in which the robot EVA lives. EVA, the friendly robot with a plug as a head, is the logo of the organization and welcomes website visitors to her world. Thus, they enter a technical landscape with a friendly character - exactly what the services offered by EVA Meet represent. This contrast between the serious matter of energy transition for companies on the one hand, and the user-friendliness of EVA Meet, our designers have continuously observed. Our personal favorite in this: the old-fashioned Dutch windmill that can be seen nicely misplaced in EVA's robotic world on the website!
Animation
Why explain a new and groundbreaking concept only with text, when you can also make a cool animation? The world the Dare designers created for the website really comes to life in the short animation they produced! In the animation, our voice actor explains in great detail exactly how EVA Meet works, getting people excited about EVA's energy measurement in just one minute!
Imprints
For strong branding, it is usually a good idea to attach some physical expressions to this as well. For example, for EVA Meet we designed and printed stationery, corporate clothing and window printing on their premises, among other things. This way they can always communicate in their corporate identity and radiate unity within the organization. In addition, it is just really nice to be greeted by the robot Eva when you enter the EVA Meet building!
Social media
The robot world we created around EVA Meet also comes in very handy for socials. This allows us to apply this branding and imagery well to all posts, making it easy to show unity in the imagery. So on socials, we post the positive images of EVA explaining in an accessible way how easy it is to save energy.
Online advertising
For a new organization, it is important to be seen by as many potential customers as quickly as possible. Therefore, the marketers at The Dare Company have been tasked with setting up a number of online andvertising campaigns. These SEA (Search Engine Advertising) campaigns allow people to come across EVA Meet in the form of an advertisement while browsing. Thus, people searching on the services EVA offers often find EVA Meet's website at the top of their search results in the form of a nicely worded ad!